Tell us more about your Company. What do you do?
What is the main motive behind this Project? (e.g. promote new product/service, make the site user
friendly, target a specific audience)?
Briefly describe your concept for this project. What service should it provide?
What end result would determine that this project is a success?
Are there other considerations that could impact the project schedule (e.g. new product launch,
Describe a typical user who will visit your site (gender, age range, location, level of internet
experience). Provide more than one profile if applicable.
What action(s) should a user perform when engaging with your product (search for information, sign up for an account, purchase a product or service)
What are the key reasons why the target user chooses your company’s products or services(cost,
service, value, etc)
Please list any additional or custom pages you would like
How often will you need to update the web site content?
Who would you like to be responsible for the updates?
Use words to describe the ‘look and feel’ that you want for the site (e.g. clean, balanced, modern,
Is there a specific theme that you had in mind to incorporate into the website?
Do you have ideas of the colors to be used, and/or colors you don’t like?
As much detail as possible is preferred, but anything you can provide initially will help guide us in defining the initial direction for your project.
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